Four focus of ceramic companies to create high-end competitiveness

During the "12th Five-Year Plan" period, it will be the stage for China to complete the mid-term industrialization task and shift to the later stage of industrialization. At this stage, the characteristics of the industrial industry will be to achieve a full upgrade. Therefore, the ceramic industry will use high-end competitiveness as its main development goal to promote the coordination, harmony and sustainable development of the industry.

For the ceramic industry, build high-end competitiveness and focus on transformation and upgrading and energy-saving emission reduction. The ceramic industry is a high-energy and high-pollution industry. In the process of scale development in the ceramic industry, resources and labor are used cheaply. Environmental and pollution problems are borne by us. Products are cheaply exported to the international market, and they are affixed with low-priced “dumping”. The label was also accused of "sacrifice." According to statistics, in 2010 China's building ceramic tile production exceeded 7.5 billion square meters. During the “Twelfth Five-Year Plan” period, it will consume more than 200 million tons of high-quality mineral raw materials, more than 40 million tons of high-quality coal, and emit large amounts of carbon dioxide. Nitrogen oxides and dust. The entire industry not only consumes a lot of energy, non-renewable precious resources, but also causes pollution of water, air and the surrounding environment. In particular, the surging tide of low-carbon economy in the international market, low-carbon products, low-carbon certification, low-carbon production, and carbon taxation are all new challenges for the ceramic industry.

For ceramic companies, to create high-end competitiveness, focus on the implementation of "two-type" business requirements, and strive to make the company respected. During the “Twelfth Five-Year Plan” period, the ceramics industry should make efforts to transform itself into a resource-conserving and environment-friendly enterprise and establish a “two-type” enterprise as the target and direction. At the end of last year, the Ministry of Industry and Information Technology, the Ministry of Finance, and the Ministry of Science and Technology jointly issued the list of the first batch of "two-type" pilot companies in the country. The ceramics industry has two companies named Mona Lisa and Huida. As a labor-intensive industry, ceramic companies must actively create a human-oriented humanistic environment and implement humanized management to turn the company into a respected company. A copy of the company's honored, socially respected, and market-respected company's original text in the Chinese ceramics industry will be more conducive to the establishment of high-end corporate competitiveness.

For ceramic products, to create high-end competitiveness, it is to increase the technological content and added value of ceramic products and realize the independent intellectual property rights of domestic ceramic products. Ceramic products play a very important role in building the high-end competitiveness of industries and companies. In recent years, the quality of ceramic products in our country has made rapid progress. Production equipment, process technology, research and innovation have all promoted the quality of domestic ceramic products to the international quality, so that domestic ceramic products have strong competitiveness in the international market. , However, anti-dumping caused by price competition, due to the lack of self-owned intellectual property rights due to the rejection, hindered the domestic ceramic products in the international market, making great strides forward, improve the high-end competitiveness is also difficult. The competition in the market is ultimately a competition between talents and innovation. In order to create high-end competitiveness, domestic ceramic products must jump out of counterfeiting and copying circles and take the path of independent innovation. Only by doing so can high-end competitiveness be achieved. .

For ceramic brands, to create high-end competitiveness, push the hand is to focus on quality and marketing, build their own brands, among the ranks of high-end brands. More and more ceramic companies are aware of the importance of the brand and continue to promote the pace of building their own domestic brands. The lack of competition in the high-end market is a very important reason that domestic brands have not yet been “introduced”. As the chief representative for building high-end competitiveness, the brand has become an important symbol and weight. Market competition, brand success, high-end market, brand is king. Ceramic companies face the need to build high-end competitiveness. Not only do they need to package themselves in an all-round way, their products and brands have more affinity, influence, and communication effects, but they also need to be armed in three dimensions. Celebrity endorsements, innovative marketing, expansion of brand promotion, internal and external alliances, Chinese and Western cooperation, and leasing to sea...... The enthusiasm created by the brand has ignited, I believe it will receive the desired results.