Door dealers want to become bigger and stronger in channel marketing, we must consider the following two aspects before entering the door market:
1. What marketable products are needed in the market? What specific brands should be targeted for, and what business objectives should be achieved? An excellent distributor must maintain a firm commitment to the products (brands) he operates. Confidence cannot easily be disturbed by those no-name, cottage products. At the same time, brands with a little bit of popularity and influence will make franchise requirements for their dealers and will not allow them to operate multiple brands with similar strengths at the same time. Therefore, distributors should focus on the operation of a certain brand, set some goals that are available after hard work, and lead their team to continuously achieve these goals within a predetermined period;
2. How to cultivate your own business team and keep the market firmly in your hands? In most cases, the door companies will send some salespersons to assist the distributors' marketing activities. However, it should be noted that the manufacturers' support can only play a role in coordinative sales. The real leader in this market should be the dealer's own business team. If dealers have not always been able to create a business team that can control the regional market, once this market is done, manufacturers no longer need to work with you. By that time, the dealers would have completely lost their bargaining power with the manufacturers, and the best outcome would be nothing but a cheap wage earner. It would be too late. Therefore, when dealers start their operations in the market, they must first consciously abandon the idea of ​​short-term fast-paced or overnight riches, establish and improve their own marketing system, and make the market mature, deep, and thorough.
The door industry is an opportunity everywhere, but it is also a step-by-step risk. In order to realize the dream of channel overlord, the core of differential value is far from enough, and dealers must conduct comprehensive planning and packaging for themselves. A successful plan must not only include long-term, medium- and short-term strategic planning, but also specific implementation plans for each activity. The benefits of doing so are also obvious: 1. Complete planning is not only a negotiating bargaining chip for manufacturers, but also gives the company a good impression of great vision and strong planning ability; in addition, a good plan can attract manufacturers to follow Your thinking goes, increase your support to you; 2. Complete planning is the product of market research, which can reflect the input, promotion, output, effect analysis and other information, so as to achieve targeted; 3, complete planning can lead The team's efforts toward the same goal are the team's program of action and confidence guarantee.
The essence of planning lies in its forward-looking nature. Therefore, door dealers should do these preliminary tasks: 1. Detailed market research and analysis, especially for listing investigations. A special research team was established to conduct in-depth research on the development of the industry, distribution channels, and terminal stores. In-depth direct consumer sites, face-to-face interviews with consumers, use SPSS statistical analysis software to analyze the survey data, in order to obtain accurate and effective product consumption information. 2. Target target consumer groups and consumer sites, and analyze the difficulty and means of use of the two batches of development according to market data and their own resources. 3. Formulate detailed sales policies, pricing strategies, promotion programs and rebate policies. 4, design and produce the necessary advertising and product promotion materials, and develop a detailed media strategy. 5, to the sales team for a comprehensive system of training work, do not blindly go into battle. 6. Establish and improve logistical support and service agencies to assist marketing activities throughout the process.
The door industry is an opportunity everywhere, but it is also a step-by-step risk. In order to realize the dream of channel overlord, the core of differential value is far from enough, and dealers must conduct comprehensive planning and packaging for themselves. A successful plan must not only include long-term, medium- and short-term strategic planning, but also specific implementation plans for each activity. The benefits of doing so are also obvious: 1. Complete planning is not only a negotiating bargaining chip for manufacturers, but also gives the company a good impression of great vision and strong planning ability; in addition, a good plan can attract manufacturers to follow Your thinking goes, increase your support to you; 2. Complete planning is the product of market research, which can reflect the input, promotion, output, effect analysis and other information, so as to achieve targeted; 3, complete planning can lead The team's efforts toward the same goal are the team's program of action and confidence guarantee.
The essence of planning lies in its forward-looking nature. Therefore, door dealers should do these preliminary tasks: 1. Detailed market research and analysis, especially for listing investigations. A special research team was established to conduct in-depth research on the development of the industry, distribution channels, and terminal stores. In-depth direct consumer sites, face-to-face interviews with consumers, use SPSS statistical analysis software to analyze the survey data, in order to obtain accurate and effective product consumption information. 2. Target target consumer groups and consumer sites, and analyze the difficulty and means of use of the two batches of development according to market data and their own resources. 3. Formulate detailed sales policies, pricing strategies, promotion programs and rebate policies. 4, design and produce the necessary advertising and product promotion materials, and develop a detailed media strategy. 5, to the sales team for a comprehensive system of training work, do not blindly go into battle. 6. Establish and improve logistical support and service agencies to assist marketing activities throughout the process.
1. What marketable products are needed in the market? What specific brands should be targeted for, and what business objectives should be achieved? An excellent distributor must maintain a firm commitment to the products (brands) he operates. Confidence cannot easily be disturbed by those no-name, cottage products. At the same time, brands with a little bit of popularity and influence will make franchise requirements for their dealers and will not allow them to operate multiple brands with similar strengths at the same time. Therefore, distributors should focus on the operation of a certain brand, set some goals that are available after hard work, and lead their team to continuously achieve these goals within a predetermined period;
2. How to cultivate your own business team and keep the market firmly in your hands? In most cases, the door companies will send some salespersons to assist the distributors' marketing activities. However, it should be noted that the manufacturers' support can only play a role in coordinative sales. The real leader in this market should be the dealer's own business team. If dealers have not always been able to create a business team that can control the regional market, once this market is done, manufacturers no longer need to work with you. By that time, the dealers would have completely lost their bargaining power with the manufacturers, and the best outcome would be nothing but a cheap wage earner. It would be too late. Therefore, when dealers start their operations in the market, they must first consciously abandon the idea of ​​short-term fast-paced or overnight riches, establish and improve their own marketing system, and make the market mature, deep, and thorough.
The door industry is an opportunity everywhere, but it is also a step-by-step risk. In order to realize the dream of channel overlord, the core of differential value is far from enough, and dealers must conduct comprehensive planning and packaging for themselves. A successful plan must not only include long-term, medium- and short-term strategic planning, but also specific implementation plans for each activity. The benefits of doing so are also obvious: 1. Complete planning is not only a negotiating bargaining chip for manufacturers, but also gives the company a good impression of great vision and strong planning ability; in addition, a good plan can attract manufacturers to follow Your thinking goes, increase your support to you; 2. Complete planning is the product of market research, which can reflect the input, promotion, output, effect analysis and other information, so as to achieve targeted; 3, complete planning can lead The team's efforts toward the same goal are the team's program of action and confidence guarantee.
The essence of planning lies in its forward-looking nature. Therefore, door dealers should do these preliminary tasks: 1. Detailed market research and analysis, especially for listing investigations. A special research team was established to conduct in-depth research on the development of the industry, distribution channels, and terminal stores. In-depth direct consumer sites, face-to-face interviews with consumers, use SPSS statistical analysis software to analyze the survey data, in order to obtain accurate and effective product consumption information. 2. Target target consumer groups and consumer sites, and analyze the difficulty and means of use of the two batches of development according to market data and their own resources. 3. Formulate detailed sales policies, pricing strategies, promotion programs and rebate policies. 4, design and produce the necessary advertising and product promotion materials, and develop a detailed media strategy. 5, to the sales team for a comprehensive system of training work, do not blindly go into battle. 6. Establish and improve logistical support and service agencies to assist marketing activities throughout the process.
The door industry is an opportunity everywhere, but it is also a step-by-step risk. In order to realize the dream of channel overlord, the core of differential value is far from enough, and dealers must conduct comprehensive planning and packaging for themselves. A successful plan must not only include long-term, medium- and short-term strategic planning, but also specific implementation plans for each activity. The benefits of doing so are also obvious: 1. Complete planning is not only a negotiating bargaining chip for manufacturers, but also gives the company a good impression of great vision and strong planning ability; in addition, a good plan can attract manufacturers to follow Your thinking goes, increase your support to you; 2. Complete planning is the product of market research, which can reflect the input, promotion, output, effect analysis and other information, so as to achieve targeted; 3, complete planning can lead The team's efforts toward the same goal are the team's program of action and confidence guarantee.
The essence of planning lies in its forward-looking nature. Therefore, door dealers should do these preliminary tasks: 1. Detailed market research and analysis, especially for listing investigations. A special research team was established to conduct in-depth research on the development of the industry, distribution channels, and terminal stores. In-depth direct consumer sites, face-to-face interviews with consumers, use SPSS statistical analysis software to analyze the survey data, in order to obtain accurate and effective product consumption information. 2. Target target consumer groups and consumer sites, and analyze the difficulty and means of use of the two batches of development according to market data and their own resources. 3. Formulate detailed sales policies, pricing strategies, promotion programs and rebate policies. 4, design and produce the necessary advertising and product promotion materials, and develop a detailed media strategy. 5, to the sales team for a comprehensive system of training work, do not blindly go into battle. 6. Establish and improve logistical support and service agencies to assist marketing activities throughout the process.
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