With the approaching of "June 1 Children's Day", some companies focusing on children's furniture began to become more active. Many businesses have launched promotional banners for children's homes. Children's Day seems to have become a conventional day for children's home products.
According to the survey data, 70% of parents plan to buy furniture for their children on "Six One". During the investigation, the reporter learned that in the face of the endless promotional activities of merchants, some consumers expressed their confusion, "Children's furniture is really difficult to buy, and it is difficult to find suitable products after visiting several shopping malls."
Status: Children's furniture market segmentation trend is obvious at the start
In recent years, with the rapid development of China's economy, people's quality of life has begun to improve substantially. In many families, parents' investment in children's furniture for children is also increasing, and children's furniture is "selling" in the market.
Jin Zheng, Director of the Marketing Department of the Top 100 Furniture, pointed out that with the market segmentation, children's furniture has changed from a simple "small" furniture to a professional field. Not only are the types more and more diversified, but the design is also more humanized. And the development of children's furniture has exceeded the speed of adult furniture.
According to the reporter's review of relevant information, the origin of Chinese children's furniture should be traced back to the late 1980s. At first, it was only sporadic furniture manufacturers. It did not start to form a certain scale until 1998, and independent categories began to appear in 2001, and gradually developed and expanded around 2003.
"At present, there are more than 300 million children under the age of 16 in China, accounting for about 1/4 of the country's population." Zhu Changling, vice chairman of the China Furniture Association, said that children's furniture started in the late 1990s and has occupied 10 years. The domestic furniture market has a share of 10%, and independent furniture categories have been derived. Now the domestic professional children's furniture companies have reached more than 200, and the number is still growing.
Early children's furniture mostly depended on adult furniture, and they were not favored by furniture manufacturers. With the intensification of the market competition and the increasing specialization, children's furniture began to be subdivided from adult furniture and become a specialized market area. From this, a number of specialized manufacturers and brands have appeared in the market Mengbao, Loving Castle, Colorful Life, etc.
With the deepening of parents' understanding of children's furniture, purchasing professional children's furniture has become a trend. In addition, the age span of children's furniture is very large, children from 0 to 18 years old can use it, and its purchasing power comes from 35 to 45 years old consumers with certain economic strength. Therefore, some brand enterprises that are known as adult furniture have also keenly discovered the huge business opportunities in the children's furniture market. Qumei, Yifeng, Red Apple and other brands have launched children's furniture.
Problem: Lack of industry standard market development is not standardized
The children's furniture market has unlimited business opportunities, attracting many merchants to get involved, which has led to a series of problems. Every year, some children ’s furniture is exposed because of unqualified sampling. At present, there are still many businesses on the market to pursue profits and produce products that are not suitable for children. The emissions of formaldehyde seriously exceed the standard and the paint contains high levels of lead, which seriously damages children ’s health.
Zhu Changling, vice chairman of the China Furniture Association, said that at present, there is no professional and targeted research institution in the children's furniture industry, and the corresponding industry standards have not yet been introduced. There are no standards and policies that can be relied upon in the research, development, production and sale of children's furniture.
According to Hu Jun, the chief engineer of Qingzhou Decoration, compared with ordinary furniture, children's furniture is only small in size, the manufacturing process is not reduced, and has higher requirements in terms of production technology, safety and environmental protection than adult furniture. In terms of design, children's physical and psychological characteristics should be combined, and factors such as color, material, and height should be combined. At the same time, to ensure safety, the design of sharp corners and recesses needs to be reduced to prevent children from being injured when playing.
Zhu Changling, deputy chairman of the China Furniture Association, told reporters that children's furniture adopts rounded corner design (eliminates sharp angles and corners) and safety standards in product development, and fully considers children's learning, games, rest and good living habits in the growth process Cultivation and other needs. Try to avoid exposed furniture parts and large-scale glass, mirrors and other fragile materials to ensure the absolute safety of children in life and play.
Future: Intensified market competition highlights differentiation of brand products
At present, domestic children's furniture manufacturers are highly homogeneous and lack effective strategic planning and marketing operations. Looking at the Chinese children's furniture market, although there are currently more than 200 children's furniture brands, the brand positioning is very similar. According to the industry, the advertisements of many well-known brands such as Love, Ximenbao and Colorful Life are "personality, environmental protection, all for children". Without more in-depth market segmentation, homogeneous products and market positioning are difficult to meet Consumer demand.
The survey shows: Regarding "Which brand would you choose if you buy children's furniture?", How many choices are favorite, Ximengbao, Colorful Life and other brand furniture and "other", 50% of netizens choose the "other" option . It can be seen that the current Chinese children's furniture brand positioning is not clear, resulting in low consumer awareness.
Jin Zheng, Marketing Director of Top 100 Furniture, introduced that many parents are most concerned about environmental protection and safety when buying children's furniture to ensure the healthy growth of children. For this reason, many children's furniture brands have also adopted solid wood materials. For example, the Kellogg House, Colorful Forest, Flesa and other brands under the Fu brand all choose 100% pine solid wood for the material, and use water-based paint with strong environmental performance on the paint. product.
Ji Zhijiang, Secretary-General of the Eco-Environmental Building Materials Branch of the China Building Materials Federation, believes that the most critical factor for children's furniture companies to seize the market is environmental protection and design. The survey: "The most important factor when buying children's furniture?" The top two are environmental protection and safety, accounting for 76%. It can be seen that environmental protection and safety have become the elements to measure the quality of children's furniture.
Landscape Lights Professional's brass hadscape lights powered by 12V AC/DC voltage, this light is used to light retaining walls, barbecue fire pits, decks, landscape steps, flowerbeds, and masonry walls. The stainless steel plate is cuttable which lets you easily adjust the width to meet your needs by cutting along the dotted line on it. Use our brass hardscape lights to add ambient dramatic lighting in the ledgestone area.
We are a professional outdoor landscape lighting manufacturer. We focus on products, services, and customer ideas. What are your expectations for hardscape lights? Make it dimmable? Change the look? Use other material? Welcome to tell us what you think.
Hardscape Lights,12V led brass hardscape light,Low volt hardscape light,Hardscape & landscape lighting,Hardscape lighting transforms your property
Landscape Lights Pro , https://www.landscapelightspro.com