On the afternoon of February 5th, the “2011 China (Nan'an) Pump and Plumbing Trade Fair (CNPV)†was held, hosted by the People's Government of Nan'an City, Fujian Province, Fujian Plumbing and Sanitary Valve Industry Association, Xiamen Wei Kitchen Industry Association. The “2011 Fujian Plumbing and Bathroom Development Forum†co-organized was held in Nan'an Hotel. Zhang Ruiping, deputy mayor of Nan'an Municipal People's Government, Zheng Jianhua, director of building materials management office of Fujian Provincial Economic and Trade Commission, Huang Shiping, director of Nan'an Economic and Trade Bureau, Guo Zhiqiang, secretary of party committee of Cang Cang Town, Nan'an, and Cai Jianshe, president of Fujian Plumbing and Sanitary Valve Industry Association. Xu Chuankai, president of Xiamen Wei Kitchen Industry Association, Lin Jin, a famous sanitary product design and marketing expert, and other government, industry association leaders, industry experts and media guests attended the forum. The forum is divided into three topics. The first topic was given by the famous sanitary ware marketing expert Lin Jin as the keynote speech of “New Channel, New Marketing and New Business Model†based on the specific conditions of Fujian and Nan'an. In the speech, Mr. Lin Jin systematically analyzed the development and future direction of Fujian plumbing and sanitary wares. From the four aspects of establishing brand monopoly, integrating invisible channels, setting up operation centers and “total solutionsâ€, the new channels of plumbing and sanitary ware industry were explained in a simple way. , new marketing and new business models. “Focus on the new pattern of plumbing and sanitary ware in Fujian, interpreting opportunities and challenges, and exploring future development†is one of the important topics of this forum. Cai Jianshe, President of Fujian Plumbing and Sanitary Valve Association, Xu Chuankai, President of Xiamen Weifan Industry Association, Wang Jianye, Secretary General of Fujian Plumbing and Sanitary Valve Association, Cai Jilin, General Manager of Zhongyu Building Materials Group, Hong Jiancheng, General Manager of Shenluda Co., Ltd., Fujian Lin Hui, Chairman of the Board of Directors of Nan'an Huasheng Building Materials Co., Ltd., and General Manager of Fujian Yuangu Sanitary Ware Co., Ltd., and other industry experts conducted in-depth exchanges and discussions on the new changes in the plumbing and sanitary ware industry in Fujian in the past two years. It is understood that in the past two years, there have been some new changes in Fujian plumbing and sanitary ware. From the production point of view, Fujian plumbing and sanitary ware gradually began to produce sanitary ceramics from the production of hardware sanitary ware; from the operational point of view, Fujian plumbing sanitary ware enterprises have developed from a single category to the overall bathroom space, and rapidly upgraded in branding operations. (Celebrity endorsement is a prominent representative among them); From the perspective of sales, Nanan’s 300,000 marketing army is also undergoing a quiet but major change, and Xiamen’s original sanitary ware enterprises, mainly based on OEM and foreign trade, are currently marching. In the process of domestic sales market, staged results have been obtained. Many second-tier brands have emerged in Nanan, Fujian. The emergence and development of these brands are becoming a hot spot in the industry. Changes will inevitably have problems. What role will SMEs play in the development of the entire plumbing and sanitary industry? Is it blindly following up without planning, or is it based on its own development trend in the overall bathroom space? How can Nan'an plumbing and sanitary ware enterprises develop Fujian plumbing and sanitary ware better in the market environment where opportunities and challenges coexist? These have become the topic of intense discussion and verification by on-site guests. In this forum, the topic of “How does the plumbing and sanitary ware industry in Fujian become another headquarters base†also attracted the attention of the participants and the media. Fujian plumbing and sanitary ware industry has never received such high attention in the industry as in the past two years. From several events, we can see some clues: (1) China Sanitary Ware Industrial Design Center settled in Luda, (2) Xiamen will be held in 2011 The first kitchen bathroom exhibition, (3) the activities and inspections of national industry associations in Fujian increased rapidly and concentrated in 2010; (4) Nanan's sanitary marketing and production pattern changes, and more and more attention from the industry... It is enough to show that the Fujian plumbing and sanitary ware industry represented by Xiamen and Nan'an is becoming more and more important in the Chinese sanitary ware industry. Fujian's plumbing and sanitary ware production area is different from other production areas. It integrates product development, design, production, branding, marketing operations and other aspects, and is a master of the sanitary industry. At present, the industry is widely discussed. To this end, this forum also discusses whether “Wu Fujian is the next bathroom industry headquarters base?â€. During the exchange, the guests thought that Nanan and Xiamen are likely to become the new center of the sanitary industry. From the production point of view, this industrial center has obvious advantages in location. Nan'an and Xiamen have strong sanitary ware production and marketing capabilities. At the same time, it is near the production center of Chaozhou, a sanitary ceramics, and is adjacent to Taiwan's earliest Chinese bathroom hardware base. At the same time, relying on the accumulated marketing network foundation of Fujian plumbing and sanitary ware, as well as the marketing influence in Southeast Asia and other foreign markets, and with the unique advantages in product design and urban heritage, it has formed a blueprint of a clear new industrial center. Therefore, it is possible and realistic for Fujian to take Xiamen-Nan'an as the center to form a new headquarters base.
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